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Author page: Gary B. Arnold

Effective Small Business Marketing Strategy: Boost Sales & Build Strong Customer Relationships

" Key Takeaways Understanding Marketing Fundamentals: Small businesses must grasp key marketing principles to effectively enhance brand visibility and customer engagement. Target Audience and USP: Defining the target audience and articulating a Unique Selling Proposition (USP) are essential to tailor marketing messages and differentiate from competitors. Multi-Channel Approach: Implementing a combination of digital (social media,…

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